Welcome to Pure London

Pure London at Olympia is home to over 1,000 womenswear, footwear, accessory and young fashion brands.  Held over three days in February and August it is the ultimate UK destination for independents, multiples and department stores looking for the latest collections for the coming season.

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Pure London returns this 19-21 August, timed perfectly between the Olympic and Paralympic Games. Visit and discover 1,000+ brands. Inspirational features including catwalk shows, trend-led seminars and industry-leading speakers ensure this is an umissable event for S/S and A/W buying.

Moda is the UK’s largest trade fashion exhibition and takes place from 12-14 August at the NEC Birmingham. Covering over 32,000 square meters with more than 1,450 brands from 25 countries exhibit at the show.

With the Olympics taking over London for the summer, Birmingham is more than ever the place to be for serious buyers. This essential trade event will play host to the spring/summer 13 collections covering the five fashion sectors of womenswear, accessories, menswear, footwear and lingerie & swimwear.