PURE LONDON February 2012

Pure London (12 until 14 February 2012)

The international trade fair, Pure London, was held at the Olympia Exhibition Centre in London, from 12th until 14th February 2012.

This year, Pure had a new image and a larger exhibition area in order to concentrate all collections under one roof.

Besides the well known sections such as womenswear, young fashion, accessories and footwear we highlighted a special focus on ethnic fashion this February. Brands like Bibico, Jaida Hay, Kazuri, Komodo, Nomads Clothing, Pachacuti, etc, have shown during Pure.

Young Fashion Spirit returned with the hottest line-up of progressive and on-trend fashion brands from across the globe as Kat Von D Los Angeles, Yumi, Forever Unique, Glamorous, etc. Other top brands were not to be missed like Pepe Jeans London, Quiksilver, Salsa, Khujo, Taboo, Iron Fist, etc.

This time, the exhibition was again more international. Countries like Ireland, Spain, Italy, Germany, France, Scandinavia and the U.S. enjoyed notable presence. Other countries such as Brazil, Hong Kong, UAE, Australia, etc. also had their place in this important fair.

Among the Spanish brands, we will highlight to "CARAMELO" with a great bet and international commitment for the coming years.

We can’t forget the two unavoidable stages celebrating catwalk shows, seminars, live performances, etc. throughout the whole event.

At the fair, more than 1000 brands have been exhibited. The flow of buyers was constant throughout the whole show, reaching more than 15.000 visitors. All this, in a friendly atmosphere.

This is the work of a professional team from EMAP Connect. The organizer of the Pure London International Fair, and perfectly directed by Steve Newbold.

Certainly, we can say that Pure London is still the UK’s favorite show for international fashion buyers.