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BARCELONA BRIDAL WEEK

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With a special focus on the USA this year, Houghton by Katharine Polk will be the star of the show.


Top bridal fashion firms will be at the Barcelona Bridal Week
Barcelona Bridal Week, held between 5 and 10 May at the Gran Via Exhibition Centre in Barcelona, is completing preparations for the upcoming event which will further underline its international scope. The event, which this year is celebrating its 25th anniversary as the European benchmark for wedding and occasion wear and accessories, will be hosting shows by 23 of the biggest firms in the sector, as well as over 200 brands, half of which are international, in the trade fair section.
Between 5 and 8 May, 23 firms will be showcasing their Spring/Summer 2016 collections. Rosa Clará will be the absolute star of the first evening of the catwalk shows. On 6 May, the show will be opened by Natalie Capell and Cristina Tamborero, featuring fashions from a new project called "Barcelona Couture by #MYLOOKROWENTA" which aims to showcase artisan ateliers with the capacity to produce garments not only for private clients but also for other companies. This will be followed by Jesús Peiró: Miquel Suay; Sabrina Saree; Yolan Cris; Isabel Sanchis and Inmaculada García. On Thursday, shows will include the new bridal and occasion wear collections by Cymbeline; Isabel Zapardiez and Anna Torres; Cabotine by Gema Nicolás; Jordi Dalmau and Matilde Cano; M&M; Patricia Avedaño and Sonia Peña. On the final day, presentations include creations by Carla Ruiz; Fuentecapala, specializing in men's fashions; our special guest, Houghton by Katherine Polk, followed by US firm Justin Alexander. In the evening, Pronovias will put the finishing touch to the 2015 Catwalk Show.
More than 200 exhibitors and 163 VIP Buyers will be at the show
The show, held between 8 and 10 May, will feature more 200 brands that offer bridal wear for both brides and grooms, occasion wear and accessories, half of them international, from Germany, Belgium, France, Great Britain, Italy, Lebanon, Portugal, South Korea, Poland, Turkey, Romania, Colombia, Mexico and Brazil, occupying 30,000 sq. m of Hall 2 at the Gran Via Exhibition Centre. It is worth mentioning the high loyalty rate of exhibitors at Barcelona Bridal Week, with 75% returning every year, as well as the arrival of new international firms taking part for the first time, who will have a dedicated area of the show known as What's New.
In addition to trade visitors, over 160 major foreign buyers have confirmed they will be attending the event - three times more compared to 2014 – a figure that is expected to rise between now and the start date of the show. The guest buyers invited directly by Barcelona Bridal Week come mainly from the USA, Italy, Great Britain, Qatar and Germany to view the collections for the Spring/Summer 2016 collections from exhibitors. The presence of VIP buyers is part of the event's internationalization strategy, which also includes other initiatives such as the selection of a Guest Country which this year is the USA thanks to its strategic role in the international market. Katharine Polk from Houghton has been invited as Special Guest Designer along with journalists and bloggers from the most important specialist US publications.
To celebrate its 25th anniversary, the show is designing a program of activities that will include the presentation of various outfits from the collections of the last quarter-century by different exhibitors and an exhibition of signature photos, amongst other events and initiatives.
According to the director of the event, Miquel Serrano, "For the past 25 years, Barcelona Bridal Week has been the benchmark platform for the bridal sector, one of the most dynamic sectors in the Spanish economy. The show," he adds, "aims to contribute to the global success of the sector by means of different actions geared towards consolidating European markets and sourcing new business opportunities in key areas such as the USA and the rest of the world."

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